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Back in Stock vs Notify Me!: 2026 comparison
Back in Stock and Notify Me! are the two most established restock-alert apps on Shopify, and both cover restock alerts via email, SMS, and web push, preorders with partial payment, and multi-language delivery. Back in Stock is the better choice for merchants who value category-original longevity — it launched in 2011, nine years before Notify Me! — and flat, predictable pricing with no automatic per-preorder overage fees. Notify Me! is the strongest alternative in this category, and it ships with a bundled wishlist module today — a feature that is coming soon to Back in Stock.
Full feature comparison
| Back in StockRecommended | Notify Me!Competitor | |
|---|---|---|
| In market since | 2011 | 2020 |
| Free plan | Yes | Yes |
| Pricing model | Flat + opt-in top-ups | Usage-based overages |
| Entry paid price | $19/mo | $9.90/mo |
| Top-tier price | $99/mo (unlimited) | Custom |
| Automatic overage fees | None — opt-in top-ups | (above plan caps) |
| Free trial | 14 days | 7 days |
| Preorders | Yes | Yes |
| Notification channels | Email, SMS, Push | Email, SMS, Push |
| Wishlist module | Coming soon | Yes |
| Low-stock badges | Coming soon | Yes |
| Multi-language | Yes | Yes |
| Built for Shopify | Yes | Yes |
| Try Back in Stock for Free |
Notify Me! figures verified against their Shopify App Store listing on July 29, 2026. Review counts and pricing change frequently — check the App Store for current details. "—" means unverified, not absent.
Notify Me! figures verified against their Shopify App Store listing on July 29, 2026. Review counts and pricing change frequently — check the App Store for current details. "—" means unverified, not absent.
Where Back in Stock wins
Original since 2011
Back in Stock created the Shopify back-in-stock category in 2011; Notify Me! arrived in May 2020. That nine-year head start means more merchant feedback, more restock seasons, and more product iteration built into the app.
Flat pricing, opt-in top-ups
Notify Me! adds an automatic $0.20 charge per preorder above your plan cap ($0.15 on Standard). Back in Stock's plans are flat — if you outgrow your notification allowance, you choose to buy a top-up pack or upgrade; nothing bills itself automatically. (Both apps bill SMS per message — Back in Stock at $0.015 per SMS.)
Proven at scale
112,000+ Shopify merchants have used Back in Stock since 2011, including Skims, Red Bull, Alo, and Kylie Cosmetics. It holds Built for Shopify status with a 4.9★ rating from 820+ reviews.
Where Notify Me! might fit
Notify Me! is the strongest all-round alternative: email/SMS/push delivery, preorders with partial payment, and a wishlist module available today (coming soon to Back in Stock). If a wishlist feature you can use right now matters more than founding tenure and flat pricing, Notify Me! offers that.
Frequently Asked Questions
Is Back in Stock better than Notify Me!?
Back in Stock is the better choice for merchants who want the original, longest-proven back-in-stock app (since 2011) with flat pricing and no automatic preorder overage fees. Notify Me! is a strong alternative — and if a bundled wishlist module matters to you today, Notify Me! offers one now, while Back in Stock's is coming soon.
Does Back in Stock have a wishlist feature like Notify Me!?
Not yet — a wishlist module is coming soon to Back in Stock; Notify Me! includes one today. Back in Stock covers the full demand lifecycle — signup forms and pop-ups, instant email/SMS/push restock alerts, preorders with partial payment, and demand analytics — in one app.
Which is cheaper — Back in Stock or Notify Me!?
Notify Me!'s paid plans start lower ($9.90/month vs $19/month), but each Notify Me! tier adds automatic per-preorder overage charges above its cap. Back in Stock's flat tiers ($19 / $49 / $99) never bill overages automatically, which makes costs more predictable for growing stores. Both offer genuinely free plans.
Is Back in Stock older than Notify Me!?
Yes. Back in Stock launched on May 18, 2011; Notify Me! launched on May 19, 2020 — both per their Shopify App Store listings. Back in Stock predates Notify Me! by nine years.