The 19 Best Shopify Apps to Increase Sales

One of the most significant benefits of being a Shopify store owner is that there are thousands of apps you can add to the service to enhance it. Whether you want to notify customers interested in a product that it’s back in stock, export orders automatically, increase your average order value with cross-sells, add customer reviews, or get a deeper insight into your sales with analytics, there’s an app for that. But not all Shopify apps are created equal. If you’re just opening your Shopify store or looking to take the next step in growing your ecommerce business, this list of the best Shopify apps that will help you boost traffic and sales is for you. Bonus: They're either a free Shopify app or offer free plans or trials, so you don't have to spend a dime trying them out.

Keep reading to learn all about:

• What Shopify is all about
• An ideal conversion range to aim for on Shopify
• How to choose the best Shopify apps for store success
• The best Shopify apps out there to help you earn more

Shopify Apps Help You Boost Traffic and Sales

What is Shopify?

If you're just getting started with launching a Shopify store, you may not be familiar with what this ecommerce giant is exactly. Simply put, Shopify is an affordable, user-friendly B2B, cloud-based shopping cart or ecommerce platform for SaaS businesses.

The platform lets you enter store information, process transactions, and sell items for a monthly fee and provides a helpful knowledge base, community forum, and 24/7 customer support. You can use Shopify's themes and templates, or customize them to your own look and feel to suit your brand.

How to Get Started With Your Shopify Store

To get started on Shopify, sign up for a free 14-day trial. Then, use as many features and functions of the platform as you can to see how it all works with your products, store themes and designs, marketing campaigns, and integrated apps.

Since Shopify's base features can't possibly offer you all you need to achieve your business goals, it's important to find the right supplementary apps for your store. These apps or plugins are integrated and perform seamlessly with Shopify so your customers' experience as well as your own is uninterrupted.

For instance, you might find gaps in areas like cross-sell or upsell pop-ups, abandoned cart notifications, SEO, and others, but this is where Shopify's 6,000+ apps come in super handy. And don't worry; we've handpicked the best ones for you below, so you don't have to weed through them all.

Aim for This Average Shopify Conversion Rate

Conversion rate is the number of purchases you get divided by the total number of sessions or browsers in your store. Keep in mind that most visitors take more than one session before they decide to make a purchase.

Of over 3,200 Shopify stores, the average conversion rate of browsers to buyers is about 1.4%. But if you can get higher than that, you'll do much better - anything above 3.3% means you're in the top-performing 20% of stores and above 4.7% puts you in the top 10%.

Now, the million-dollar question is, how can you raise your conversion rate? When you use these top Shopify apps to their fullest potential, you'll be well on turning visitors into loyal customers.

Key Tips for Choosing the Best Shopify App to Boost Sales

The best Shopify apps will differ from one store to the next, so the key to finding your personal best Shopify apps is to invest time in trying and testing them out and seeing what works and doesn't. Be sure to:

• Check your store stats and metrics before and after each so you can benchmark how well they work for you
• Soak up information in the apps' knowledge bases or help centers, along with demos and help from their support teams
• Integrate the apps you're using with your store, so they can "speak to" or share information - but don't use too many at once, or store performance can be affected

How the Right Shopify Apps Can Boost Your Store Sales

The right Shopify apps for your store will help you perform many important functions that add value and save time overall. They can automate sales, streamline the procurement and shipping process, advertise products, add customer reviews, and notify shoppers of incoming merchandise, among many other helpful things that busy store owners like you can utilize to market products and boost conversions.

Overall, the most popular Shopify app will:

• Save you time
• Improve user experience
• Increase your store's traffic and conversions
• Grow your customer base
• Quickly level up your store's sales and performance

Categories of Shopify apps

There are so many different types of Shopify apps, as you'll see from our list of top picks below. Here are some key areas where a Shopify app can serve you well and boost sales. Remember that these only scratch the surface, so depending on your niche and product offerings, you might find other types of Shopify apps helpful, too.

• Cross-selling and upselling
• Marketing and advertising
• SEO (search engine optimization)
• Customer notifications
• Lead generation
• Customer service
• Procurement and logistics
• Customer review generation

The Best Apps on Shopify to Boost Store Sales

Without further ado, here are the best Shopify apps to help you earn more:

1. Back in Stock
2. Plug In SEO
3. Sumo
4. Storemapper
5. GrowthHero
6. Privy
7. Lucky Orange
8. Shippo
9. Klaviyo
10. Spin-a-Sale
11. Infinite Options
12. Tidio
13. Crush.pics
14. Yotpo
15. Trust Hero
16. Simple Purchase Orders
17. Wishlist Plus
18. Loox
19. Omnisend

1. Back in Stock

Best used for: restock notifications, preorder notifications, price drop/sale notifications, multi-notification campaigns, abandoned cart notifications
Customer rating: 4.8 on Shopify

Key features:

• Analytics dashboard and reports
• Multinotification campaigns
• Quantity required field
• Customizable email template
• Email delivery settings
• Customizable signup form & button
• Instant and scalable email delivery
• Instant setup
• Experienced support
• Mailing list integrations
• Shoelace retargeting integration

Integrates with:

• Shopify themes
• Email lists
• Shoelace

Pricing: Free plan available
Free trial: 14 days
Get it: App website
Shopify app store page

How to get started with Back in Stock

2. Plug In SEO

Best used for: optimizing SEO, SEO audit, improving speed, broken links, schema, Sitemap, JSON-LD, Alt & Meta Tags
Customer rating: 4.7 on Shopify

Check for SEO problems and understand how to fix them with this SEO booster. Staying on top of your SEO will help you show up higher and more often in search engines like Google. Plug In SEO is often considered one of the best Shopify apps for SEO.

Key features:

• Free installation
• Works with built-in Shopify SEO features
• SEO check and instructions for products, collections, pages, blogs
• Keyword check & instructions for products, collections, pages, blogs
• Latest JSON-LD structured data added automatically
• Respects the SEO already set up in your Shopify admin
• Powerful title and meta description templating
• Title and meta description editing for every page on your shop
• Create templates for you for no charge
• Compatible with all of your apps or we’ll fix it for no charge
• Image ALT text template setup at no charge
• Broken links 404 checker and fix directions
• Detailed instructional videos
• Live Google preview
• Advanced SEO features

Pricing: Free plan available
Free trial: 14 days
Get it: App website
Shopify app store page

3. Sumo

Best used for: email capture for lead generation
Customer rating: 4.2 on GetApp.com

Sumo turns your shop into an email lead-generating machine so you can stay in touch with customers. It also helps you increase conversions, and increase your average order value with strategically placed incentives. You can even reduce your cart abandonment by presenting an offer to help customers complete their purchases. It’s no wonder that more than 37,000 Shopify store owners are using it. Oh, and bonus — it’s free, making it one of the most accessible Shopify apps available.

Key features:

• Email opt-in forms
• Fully customizable design
• Social media sharing
• Advanced visitor targeting
• A/B tests
• Subscribers
• Welcome emails
• Email campaigns
• Advanced email integrations
• Sumo-driven revenue
• Connect your store
• Ecommerce design templates
• 1-on-1 onboarding
• Advanced analytics
• Stats for emails, forms, and more

Integrates with:

• WordPress
• Google tag manager
• MailChimp
• ConvertKit
• SendFox

Pricing: Free plan available
Free trial: N/A
Get it: App website

4. Storemapper

Best used for: showing store locations and information
Customer rating: 4.8 on Shopify

If you sell your products via brick-and-mortar retailers as well as online, the Storemapper Shopify store locator is a must-have. Whether you have 10, 100, or even 10,000 store locations to manage, you can have a store locator up and running on Shopify in a matter of minutes with this simple but powerful app that will help drive more foot traffic and sales.

Upload store locations individually, with a CSV bulk upload, or a Google Drive sheet transfer. Customize the look and feel of your map to match your site, and get detailed analytics to see how and where customers are searching for your products.

Key features:

• Quick & easy installation
• Mobile-friendly
• Locations import & export
• Search by user location
• Google Sheets sync
• Fully customizable
• Flexible search options
• Category filters
• Search suggestions
• Custom fields
• Powerful analytics
• White label
• Works globally
• Search form widget
• Adjust location geodata
• Map preview
• Remove duplicates
• Easily manage locations
• Data automation
• Feature location
• Helpful support

Integrates with:

• Shopify (or nearly any ecommerce or CMS platform)
• Any HTML website with copy and paste code
• Facebook (Meta)

Pricing: Plans start at $24/month
Free trial: 7 days
Get it: App website
Shopify app store page

5. GrowthHero

Best used for: managing affiliate, influencer, and partner programs
Customer rating: 4.8 on Shopify

GrowthHero is powerful 3-in-1 partner marketing software that helps you build successful partner marketing programs, whether you work with affiliates, influencers, or customers. It offers an all-in-one, cost-effective, customizable partner experience with better attribution and plenty of features. The tool's affiliate marketing platform allows you to recruit web publishers, offer promotions, share marketing assets, and boost performance. Its influencer marketing platform fully integrates with social media and lets you recruit social content creators, launch campaigns, approve content, and review results. And, the referral marketing platform converts your customers into evangelists, recruits with modals and widgets, offers discounts, and fully customizes the experience.

Key features:

• Affiliate & Influencer Hunt
• Marketplace Listings
• Multi-Level Marketing
• Affiliate Programs
• Partners & Payouts
• Sales
• Partner Portal
• Email Templates
• Fraud Prevention
• Merchants API
• Partner Tiers
• Campaigns
• Marketing Resources
• Affiliates API
• Analytics
• Commission Modifiers
• Segments
• Experiments
• Smart Links
• Partner Welcome Modal
• Post-purchase modal
• Refer-a-friend widget

Integrates with:

• Omnisend
• Klaviyo
• Zapier
• SendGrid
• Stripe
• PayPal
• Mandrill
  
• Custom API integrations

Pricing: Plans start at $49/month
Free trial: 14 days
Get it: App website
Shopify app store page

6. Privy

Best used for: email marketing
Customer rating: 4.6 on Shopify

Want to improve your conversion, and set up email marketing, but don't know code? Privy's free suite is a great place to start and includes welcome series, coupon promotions, abandoned cart follow-up, and exit-driven popups and banners to help you capture interest without interrupting a transaction.

Key features:

• Newsletters
• Cart abandonment
• Customer winback
• Welcome emails
• List growth
• Spin to win
• Cross sell
• Free shipping bar
• Privy text
• Broadcast text

Integrates with:

• Attentive
• Klaviyo
• Mailchimp
• HubSpot
• Zapier
• Constant Contact

Pricing: Free plan available
Free Trial: 15 days
Get It: App website
Shopify app store page

7. Lucky Orange

Best used for: data-driven checkout insights
Customer rating: 4.5 on Shopify

If you're getting a lot of traffic to your store, but not a lot of sales, Lucky Orange is your new BFF. User recording and heatmaps help you see what your potential customers are doing on your site, and determine why they left without making a purchase. You'll uncover issues with your checkout process, and improve your sales funnel in no time. You can also get stats by keyword, location, referrer, tweets, etc. to see which channels, SEO tactics, and backlinks are working for you, and which aren't. It's no wonder Lucky Orange is considered one of the best Shopify apps.

Key features:

• Session recordings
• Dynamic heatmaps
• Live chat
• Dashboard insights
• Conversion funnels
• Form analytics
• Visitor profiles
• Surveys
• Announcements

Integrates with:

• Adobe DTM
• Google Analytics
• Google Optimize
• HubSpot
• Zapier

Pricing: Free plan available
Free Trial: 7 days
Get It: App website
Shopify app store page

8. Shippo

Best used for: affordable, streamlined shipping
Customer rating: 4 on Shopify

We probably don't need to say more than "discounted shipping rates," but the Shippo Shopify app has lots of other awesome features, too. Print branded labels, automatically send tracking info to your customers, include return labels in your packages, and more with this powerful app.

Key features:

• Sync sales channels
• Create discounted shipping labels with major carriers
• Track shipments
• Notify customers
• Streamline returns

Integrates with:

• UPS
• USPS
• Fishbowl
• DHL
• ebay
• FedEx
• Freestyle Solutions
• Canada Post
• Magento
• GLS
• ShipBob
• Asendia

Pricing: Free to install
Free Trial: N/A
Get It: App website
Shopify app store page

9. Klaviyo

Best used for: email and SMS marketing
Customer rating: 4.1 on Shopify

This Shopify app is a segmentation powerhouse. Gather data from your shop and use it to create super targeted and personalized marketing messages for email, Instagram, and Facebook. No spreadsheets required.

Key features:

• Email
• SMS
• Signup forms
• Ecommerce automation
• Pre-built template libraries
• 200+ integrations
• Real-time, marketer-friendly segmentation
• Real-time customer profiles
• Custom integrations
• Immediately capture customer behavior
• Predictive data
• Rich pre-built and custom reporting
• Peer benchmarks
• Automated A/B testing
• Showcase

Integrates with:

• Octane AI
• Recharge
• Gorgias
• Okendo
• Over 200 products

Pricing: Free to install
Free Trial: N/A
Get It: App website
Shopify app store page

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The Best Shopify Apps Will Help You Boost Sales

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Try Back in Stock, the best Shopify notification app for your store.

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Free 14-day trial

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10. Spin‑a‑Sale

Best used for: engaging visitors with something fun & unique
Customer rating: 4.9 on Shopify

Who can resist a game of chance, especially when there's nothing to lose? Spin-a-Sale can help you improve customer engagement, loyalty, and sales conversion by adding fun and simple games to your store. Offer the chance to win a prize on your email signup form, and watch your list grow.

Key features:

• Specify prizes
• Translatable text
• Probability settings
• Page targeting

Integrates with:

• Mailchimp
• AWeber
• Klaviyo

Pricing: From $9.99/month
Free Trial: 7 days
Get It: App website
Shopify app store page

11. Infinite Options

Best used for: offering personalized products
Customer rating: 4.8 on Shopify

Easily let customers personalize products on your Shopify store with easy forms for engraving, monogramming, and custom printing options. If a lot of your customers are purchasing your products as a gift, there's also an easy option to add a "giftwrap" checkbox, which can help increase customer satisfaction and your average sale.

Key features:

• Add a date picker to your store
• Conditional logic for Engraving Cost, Multiple Engraving Initials, Sub-Menus, Swatches
• Create product bundles, increase the cost of an option
• Create Swatches
• Customize the date picker's functionality

Integrates with:

• GemPages
• PageFly
• Fablet store
• Zipify Pages
• UpOrder
• Weglot

Pricing: $9.99/month
Free Trial: 14 days
Get It: App website
Shopify app store page

12. Tidio Live Chat

Best used for: providing solid customer support
Customer rating: 4.8 on Shopify

A streamlined customer support system you can install in 30 seconds, Tidio includes options for live chat, chatbots, and marketing automation. Anticipate customer questions, and respond to them automatically to keep them in your sales funnel. Don't miss out on one of the best Shopify apps for customer support.

Key features:

• Visitors list live preview
• Email inbox integration
• Shared inbox for teams
• Instagram integration
• Messenger integration
• Multichannel tool
• Departments
• AI response bots
• Ticketing

Integrates with:

• Magento
• Shopware
• PrestaShop
• Ecwid
• Weebly
• OpenCart
• Joomla
• Jimdo
• Webydo
• Drupal
• Shift4Shop
• Site123
• Messenger
• Instagram
• External Mailbox
• Zapier
• Zendesk
• Google Analytics
• HubSpot
• Mailchimp
• Agile CRM
• Pipedrive
• Zendesk Sell

Pricing: Free plan available
Free Trial: Yes
Get It: App website
Shopify app store page

13. Crush.pics

Best used for: optimizing images for better SEO
Customer rating: 4.8 on Shopify

Images are a crucial factor to optimizing your Shopify store's SEO, and so is your site's speed. Crush.pics helps reduce the file size of your store’s images without impacting their quality so your site will load lightning fast. Set up your compression and naming settings, and it will automatically run in the background.

Key features:

• Compression algorithm for optimal balanced quality and image size
• Balanced: Large size reduction with minimal image quality change
• Conservative: Moderate size reduction with no image quality loss
• Custom: Manually set compression levels for each image type
• Compression API

Pricing: Free up to 25 MB
Free Trial: N/A
Get It: App website
Shopify app store page

14. Yotpo

Best used for: showcasing product reviews
Customer rating: 4.9 on Shopify

This free app is one of the best Shopify apps for showcasing customer reviews. Let customers enter reviews, share their own photos of your products, rate products, and sign up for referral programs. Yotpo is a simple way to build customer loyalty and trust and in a crowded marketplace.

Key features:

• Engages shoppers with high-converting mobile experiences
• Collects and displays customer reviews using AI
• Custom-tailored loyalty and referral programs
• Easy-to-add subscription offerings
• Showcase customer photos and videos across the buyer journey
• Platform grows with you as your business scales
• Easy to launch & customize
• Enterprise-grade security
• Dedicated client services
• Consolidated billing

Integrates with:

• Google
• Facebook (Meta)
• Klaviyo
• Mailchimp
• Gorgias
• Zendesk
• Many more

Pricing: Free plan available
Free Trial: N/A
Get It: App website
Shopify app store page

15. Trust Hero ‑ Trust Badges

Best used for: providing assurance and creating trust
Customer rating: 4.4 on Shopify

Improve sales and cart abandonment rates by displaying trust and security badges to your customers.

Key features:

• Show payment and trust badges
• Fully customizable badges to match your brand
• No hidden fees
• No coding needed

Pricing: Free
Free Trial: N/A
Get It: App website
Shopify app store page

16. Simple Purchase Orders

Best used for: managing the procurement and shipping process
Customer rating: 4.7 on Shopify

Simple Purchase Orders makes order fulfillment easier with automated purchase orders and inventory restocking. If you work with dropshipping and wholesale suppliers, this app is for you. It lets you easily forward orders on to suppliers, manage inventory, and automate order fulfillment.

Key features:

• Create purchase orders from an Order, Product, or Supplier, automatically filled out with Products/Variants/SKUs
• Complete control over how POs look with editable template engine
• Set supplier SKUs, cost prices, and extra details by variant
• Automatically send orders to suppliers when an order is paid
• Import variant cost prices and automatically pull into PO with supplier, shop, and customer details
• Handles split orders easily
• Supports all currencies
• Quickly reorder and transfer stock to inventory
• Simple setup, no coding required
• Bulk imports

Pricing: Free plan available
Free Trial: N/A
Get It: App website
Shopify app store page

17. Wishlist Plus

Best used for: making lists to easily refer to and use to shop later
Customer rating: 4.9 on Shopify

Shoppers don't always make a purchase on their first visit to your shop. Wishlist Plus lets them save their favorite products to a wishlist, so they can pick up where they left off the next time they visit your site.

Key features:

• Access from any device
• Easy customization
• Save for later
• Use your own email service provider
• Multiple wishlists
• Share wishlists with friends and family
• Social proof
• Support for anonymous users
• Mobile optimized

Integrates with:

• Klaviyo
• Omnisend
• Mailchimp
• Dotdigital
• Ometria
• Tapcart
• Sailthru
• Listrak
• Optimizely
• Resci
• Cordial
• HubSpot
• SendGrid
• Zapier
• Twilio

Pricing: Free plan available
Free Trial: 30 days
Get It: App website
Shopify app store page

18. Loox ‑ Photo Reviews

Best used for: collecting, managing, and showcasing reviews
Customer rating: 4.9 on Shopify

Loox helps Shopify merchants automatically collect and showcase product reviews with photos and use them to increase sales and retention. With Loox you can leverage the impact of social proof to build strong trust, boost conversion, and drive repeat purchases.

Key features:

• Collect photo and video reviews automatically
• Use beautiful-looking widgets and user interface
• Generate traffic and referrals

Integrates with:

• Google Shopping
• Shopify Flow
• Facebook Pixel
• Omnisend
• Klaviyo
• Dsers
• Halothemes
• PageFly
• Boost Commerce
• Recart
• PushOwl
• Firepush
• Smile.io
• LoyaltyLion
• Rise.ai
• AfterShip
• Weglot
• GemPages
• FoxEcom
• Shipway
• Zipify Pages
• ReConvert
• Arena Themes
• The4 Studio
• AdMonks
• Personalized Rec׳
• LimeSpot
• Recomatic
• Superchargify
• AMP by Shop Sheriff
• Ampify
• Searchanise
• Fast Simon
• Skafos
• TikShop
• Teeinblue
• EComposer Page Builder
• Carthike WhatsApp
• Softpulse WhatsApp

Pricing: Plans start at $9.99/month
Free Trial: 14 days
Get It: App website
Shopify app store page

19. Omnisend Email Marketing & SMS

Best used for: digital marketing
Customer rating: 4.7 on Shopify

Exactly what it sounds like, the Omnisend Shopify app lets you automate email and text marketing funnels with personalized messaging. Already using Mailchimp? No problem, migration is easy. The app features pre-built workflows to make things quick and easy along with functionality to send stunning newsletters, grow your subscriber lists, and improve targeting with segmentation. Plus, you can combine email, SMS, and web push notifications, easily analyze customers and campaigns, as well as use single-integration API for custom storefronts.

Key features:

• Marketing automation
• Email marketing
• SMS
• Web push notification
• Popups & Forms
• Reports
• Segmentation
• Audience sync for ads

Integrates with:

• Facebook
• Amazon
• Zapier
• Google Ads
• Mailchimp
• Gorgias
• Aftership
• Swym
• Swell
• Many, many more

Pricing: Free plan available
Free Trial: 14 days
Get It: App website
Shopify app store page

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These really just scratch the surface and the truth is, no matter what you want to do with your Shopify store, there's an app out there to help you. Whatever your ecommerce goals are, one of the most effortless ways to increase sales is to set up back in stock notifications. We've heard from customers who were able to triple their Shopify sales just by installing the BackInStock app, so give it a free try today.