If you’re hiding your out of stock products on your Shopify store, you’re missing out in 3 ways — the potential sale, the data that a customer wanted that specific product, and the customer’s happiness with your brand. Here’s what you should do instead to increase revenue, get insight into what your customers actually want, and make them happy.
If you run a Shopify store, you know your most difficult task is perfecting your marketing and sales funnel to get customers who are ready to buy to your store’s product pages.
The data backs this up. The average ecommerce conversion rate hovers anywhere from 1-4 percent. So even for the most successful online brands, only a small fraction of people who visit their website actually make a purchase.
And if you hide your out of stock products on Shopify? You’re lowering that conversion rate even further, because the product you just hid might be the one someone wanted to buy. Especially since your best sellers will tend to go out stock first, and most often.
So what can you do to stop losing those potential sales, without creating a bad experience for customers? Set up Back In Stock alerts for Shopify instead.
Here are 3 ways the best ecommerce brands are using back in stock notifications to increase sales, make better inventory decisions, and delight their customers.
1. Minimize missed sales opportunities by using Back In Stock alerts instead of hiding out of stock Shopify inventory.
Instead of simply choosing whether to display or hide your out of stock products on Shopify, Back In Stock alerts lets you replace the “Buy” button with a customizable message to “Notify me when the product is available.”
You can change the wording and the style of the button so it blends seamlessly into your site. Then when you restock your inventory, Back In Stock will send your customer an email or text message letting them know they can complete their purchase.
So even though you’re not doing any work beyond your normal inventory tracking, you’ve now got an app moving the needle on your sales.
The NASH Collection, a lifestyle brand that embodies love for Nashville, uses Back In Stock alerts across their site and says, “I can’t tell you how excited I am to have installed this app. It’s tripled my online sales… easy!”
For any ecommerce store owner, tripling sales is a big win. So if you have any inventory that tends to sell out, setting up these alerts is no-brainer.
2. Make better inventory decisions by analyzing product waitlists.
Another reason you’re missing out if you’re hiding out of stock products is that you’re not collecting any data on what people wanted to buy.
Digging into Back In Stock analytics opens up a whole new data category for your analytics that can help you can lower inventory risks and overhead.
If a product has a massive waitlist, you know you can order big. If another product has a short waitlist, you can continue with smaller orders. If a product has no waitlist and isn’t moving? It’s probably time to think about discounting or discontinuing it.
Big fashion brands, like Skims, use Back in Stock alerts to create wishlists for out of stock items. Wishlists create a great experience for customers, but they’re also a secret weapon for Shopify store owners.
K Beauty ecommerce store, Go Bloom & Glow, says waitlists are a crucial part of their inventory management strategy. “I know what products to stock up next… It also helps in determining which products to discontinue selling by providing data on which product has the shortest waitlist or none at all.”
So in addition to reducing missed sales, you’re getting valuable insight into the overall demand for your various products.
3. Turn customer disappointment into delight.
Customers aren’t interested in monitoring your site to see when the thing they wanted to buy is restocked. If they can’t buy something from you, they move on fast. But they’ll also probably remember that experience, and you can damage customer loyalty if you tend to sell out a lot.
By using Back In Stock alerts, you let customers know about all the products you offer, and if they want to purchase something, you’re making it easy for them, even if it’s out of stock. And the brands with the most loyal customers do everything they can to make things easy for them — because shopping should never be work.