Email Marketing Integration
Our email marketing integrations provide a low maintenance, low cost approach to personalizing communication with your customers in a meaningful way.
Introduce a new product, promote sales and special offers, or simply send a happy birthday message. The key to making these services effective for your business is having a substantial mailing list of contacts. Back in Stock captures contact information from highly interested customers at the right moment in a natural, considerate context to help build your mailing list.
Here’s how it works.
Let’s say a customer wants to buy a product in your store that is out of stock. Back in Stock will prompt them to elect to receive a notification when that product is available again. If they choose to be notified, they’ve demonstrated solid interest in your company, so it’s the perfect time to prompt them to join your mailing list as well. Add a mailing list opt-in checkbox to the same message as the back in stock notification request. If they choose to join the mailing list, their contact information can be automatically rolled into your preferred email marketing platform. Simply set up the email marketing integration to send customer contact details directly from the pop-up message that Back in Stock generates when an item is out of stock into your email marketing tool.
From there, those tools will do what they do best. Each of the email marketing tools we integrate with offers email templates to help you shape and customize your content, tracking to measure the efficacy of various email campaigns, and links to your website’s google analytics.
Mailchimp is great for small companies looking for simple, but effective functionality because of its free and pay-as-you-go plans, high quality documentation, and ease of use in crafting email blasts. It is especially easy to import and export contact lists and a unique feature of MailChimp allows emails to be sent in batches according to the recipient’s time zone. The sheer number of email marketing integrations that Mailchimp offers is also a huge plus – it is very likely it will work with whatever other tools you are already using.
Constant Contact is another great way for small companies to get started with email marketing. It doesn’t have a free plan, but what you are paying for, namely no monthly email cap and excellent customer support, may be worth the money. Special features include the newsletter archive and embedded “action” blocks eliciting direct responses from recipients. The newsletter archive is a widget that can display links to previously sent messages on your website, allowing customers to catch up on anything they may have missed before they joined the mailing list. Action blocks can be embedded into your emails to allow recipients to RSVP or answer survey questions directly within the email they received from you, making it really convenient to engage.
Campaign Monitor is the only one of these four tools that doesn’t offer chat support, but it is consistently regarded as very easy to use especially for those brands where visual impact of messaging is a priority. Its straightforward dashboard, visually appealing templates, intuitive drag-and-drop method of creating the perfect email, and workflow options for creating automated emails all make it very user friendly.
Klaviyo is ideal for companies rooted in ecommerce because of its focus on tracking customer habits in your online store. It has templates for commonly used ecommerce messaging such as abandoned cart reminders or product suggestions based on browsing/purchasing history. It’s affordable and easy to use compared to other email marketing tools specifically designed for ecommerce businesses, but support is limited to email only.
Want to go with our default template and simply notify potential customers of items that are restocked? We have you covered. But if you want to get more sophisticated and pipe these users into your email marketing platform, you have options through our integrations with the email marketing integrations listed above.
Preorder Product Settings
Pre-order items are product variants that are sold out but are marked as available to purchase by the store owner. By default, Back in Stock will recognize these pre-order product variants and will not display an ‘Email when available’ button on such pages. Furthermore, Back in Stock will not send customer notifications for a pre-order product that has zero inventory.
If needed, these default settings can be altered to display the Back in Stock button and signup form on those pages that display products available for preorder.
Furthermore, store owners can configure Back in Stock to ignore inventory levels and send customer notifications whenever a previously out of stock product becomes available for preorder.
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