Free Download: Shopify Blog Template

Having a blog is as ubiquitous as having an email address. With over 600,000 million bloggers worldwide, how can you separate your blog from the masses? How can you guarantee readership? 

We have a Shopify blog template to get you started. Once you’ve written your first blog post, successive posts are easier to write. 

The Benefits of a Blog

Leads to a higher SEO ranking

Writing content is one of the easiest ways to rank higher on search engines. Users find your content by searching for specific keywords. 

For example, if you own a store selling knitted products, searchers can ideally find your site when they search for “knit sweaters,” “knit hats,” “knit shoes,” etc. They can only find you if these keywords are written throughout your content. The best place to start? Blog posts.

Become an industry expert by writing about niche topics. Perhaps you can put together an article on how your products are made or feature case studies of current clients. Once you establish yourself as an expert, your rankings quickly rise in searches. 

Important tips to get started:

• Conduct keyword research
• Find niche/rare topics/keywords to write about
• Create user personas 
• Publish long-form content (more than 1,200 words)
• Market your posts on social media
• Continue to post regular content (1-5 times a week)

Free marketing for your products 

What better way to market your product than to feature it in a blog post. In a blog format you can expand on product features in an engaging way. 

You can also give free products to influencers to feature on their blogs. Though that isn’t necessarily free, it promotes your product to a broader audience.

Connect with your customer base 

Customers love seeing the face behind the brand. Blogs are a perfect opportunity to showcase you and your personality. The more personal, the better. In fact, around 80% of customers surveyed said they value personalized service as an important factor for choosing the store they shop from. Of course, don’t write a confessional blog about all of your past flings, friendship breakups, and job prospects. 

Keep it focused on your passion for the company and what you bring to the market that others don’t.

Give a voice to your brand/company 

This goes along with our last point. Not only do customers value personability, but they also buy from brands they trust. But only one third of customers trust most of the brands they buy from! 

Telling your story through a blog shapes how your customers view you. It allows them to look beyond the product to your brand’s history, expertise, prestige, and values. 

Build trust by earning it. Be transparent about your products, and honest about what your company offers. Don’t oversell and underperform and if you do, own up to it. 

Customers don’t have time to wade through your sales-ridden language to make an informed decision. They want to get in, get what they want, and get out. So, give them what they want.

Increase sales

Blogging is a cheap way to see quick results in sales. Marketers who prioritize blogging are 13X more likely to see a positive return-on-investment (ROI). 

Plus, more is better. Marketers publishing 16+ blog posts per month generate around 3.5X more traffic and 4.5X more leads than those only publishing 0-4 posts per month. 

Pro-tip: If you’re about to launch a product next quarter, write blog posts targeting that keyword in the lead up to the product launch. This way, when the launch date has passed, you’re already ranking for the product’s keyword.

Press

Press Healthfoods sells juices, juices cleanses, meals, supplements and more. They promote a 100% plant-based, healthy diet. 

All of their blog posts are focused on health and lifestyle from vegan pancake recipes to staying healthy after COVID. 

Brand focus: Healthy living 

Reason Why it Works: By writing about all aspects of healthy living, they attract organic traffic and build a community around their brand. Individuals who may not know who they are, may stumble upon their blog before finding their store. This builds immediate trust in the customers and leaves the customer thinking that Press is an industry expert in healthy, plant-based living.

BarkBox

BarkBox is a monthly subscription for your four-legged furry friends. 

BarkBox has their own proprietary blog called BarkPost. BarkPost is all about dogs: funny pictures of dogs in costumes, dog training tips, features on customers’ dogs. 

Brand focus: dogs

Reason Why It Works: Over 76 million United States citizens own dogs. There’s a large audience to write to. Plus, who doesn’t love cute pictures of puppies in the bathtub? They also post the number of likes at the top of the article, giving their posts a social stamp of approval.

Brooklinen

Brooklinen sells bedding. You might think a blog about bedding would put you to sleep, but the content creators have found a way to pique interest. 

They also offer a wide variety of topics covering summer travels, sleeping with your pup, and informative articles like how sleep impacts memory.

Brand focus: Lifestyle 

Reason Why It Works: If all of their posts were “5 Best Thread Counts for a Good Night Sleep,” or “How Many Sheep Should You Count Before Falling Asleep,” it wouldn’t make for a compelling blog. Instead, the content creators sought a well-rounded approach. This doesn’t alienate their customers to a specific category, but rather expands their audience to encompass many different groups. After all, who doesn’t need good sleep?

Shopify Blog Template Download 

Hopefully these examples gave you inspiration for kickstarting your own blog. If you aren’t sure where to start, download our Shopify blog template here.

To download our free Shopify blog template, simply:

• Sign up for Back in Stock for free.
• Click on ‘Free Resources’ in the footer.
• Select ‘Download’ on any resource (In addition to the privacy policy template, we also have a product description template, business plan template, a Shopify SEO checklist, and more).