Shoelace Retargeting Integration

This is an extremely powerful tool to boost conversion rates.

Store owners can connect their Back in Stock account to Shoelace to automatically create retargeting campaigns.

Here’s how it works.

For those who are not familiar with Shoelace, it is a service that automates the process of creating and running retargeting campaigns. Through this integration, new Shoelace retargeting campaigns will be created based on Back in Stock email notifications being sent out. These campaigns will feature the product that was just restocked.

From the Back in Stock dashboard, store owners can set a minimum campaign size, meaning that campaigns will only be created in Shoelace if the number of unsent notifications for a restocked variant is equal to or greater than the number entered.

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