If you manage a Shopify store, it’s obvious why organic search traffic is so valuable — it gives you the opportunity to boost your sales numbers without paying for external marketing or ad campaigns. So Search Engine Optimization (SEO) is a digital marketing skill you’ll want to nail when it comes to your online store. The great news is that you don’t need to be an SEO expert to improve your search ranking. In this post we’ll go through 8 key steps on your Shopify SEO Checklist to kickstart your journey to the top of the search results.(more…)
Officially pushing the button to launch your Shopify store is an exciting moment — your products are just a few clicks away from being live to the world. But there are several steps you need to take between deciding to sell on Shopify and actually launching your store. To make sure you’re hitting your first sales goals and keeping your customers happy from the get go, use our handy Shopify Store Launch Checklist to make sure opening up your shop is smooth and stress free. We’ve got you covered from prep work and technical set up through optimizing sales.(more…)
Email marketing is one of the key tools for growing an online store. MailChimp, with powerful features and easy to use interface, is one of the most popular tools for managing email marketing campaigns. Here are some top apps to help to promote your Shopify store using Mailchimp email marketing.
Email is a powerful tool for online stores. Here are some quick tips for improving the open rate on your email newsletters and notifications.