Archiving, Webhooks, and more

Archiving, Webhooks, and more

Here we are again with another round of updates to Back in Stock. We’re continuing to make improvements based on feedback and suggestions. I hope there’s something in here that makes your day a just that little bit better.


Conversion Tracking

For some time now we have included UTM parameters in the default Back in Stock email template. This allows tools such as Google Analytics to identify orders your customers have placed after clicking through from a Back in Stock notification (haven’t seen this report? I’ve included more info below).

But a lot of the time store owners just wanted a simple, top-level report right in their Back in Stock dashboard. They simply want to know how many sales they’ve generated from Back in Stock.

Today we’re rolling out built-in conversion tracking for all Shopify stores using Back in Stock.

5 Great Holiday Marketing Ideas

Today I’m delighted to present a guest post from Richard Protheroe at Veeqo, one of the top rated inventory tools for Shopify.

We are well into the holiday season, but it’s not too late to make that last big push with your marketing efforts. Therefore we’ve pulled together 5 of the best holiday marketing ideas that you can copy today! Of course some of the examples below will have a much larger budget, but the ideas can still be used.


Mobile Friendly Notifications

Today I’m happy to announce a major update to the product page widget. This little bit of JavaScript is the interface that sites on your store product page, ready for customers who want to request a Back in Stock notification. Today’s updates improve this experience for your customers. Making it easier to create a Back in Stock request means more engagement from your customers, leading to a better shopping experience and increased revenue.


How uses Back in Stock

How uses Back in Stock has been selling fun, colorful onesies online since 2011. I recently spoke to owner Maria to find out how she launched her online store, and how she continues to use Back In Stock to increase store sales.

When we first started the store an issue we had was inventory management – especially when we came to that first Halloween. We were seeing half of our styles be out of stock for a long time and we had to learn how to manage that.

Read the full interview

Back in Stock Alerts on Woodie Theme

Announcing integration with a another beautiful Shopify theme – and this one has the easiest setup process yet!
If you like clean, minimalist themes Woodie could be exactly what you’re looking for. Designed in house by the team at Maestrooo it provides a clean slate that lets gorgeous products take centre stage.


Top Podcasts for Shopify Store Owners

Podcasts are a great way of keeping up with news and discussion of emerging topics in online marketing and selling. There full of useful information and enjoyable to listen too, as well. Here’s a selection of podcasts covering topics on running a successful ecommerce store.


Bring back those lost customers with back-in-stock notifications.
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