Email marketing is one of the key tools for growing an online store. MailChimp, with powerful features and easy to use interface, is one of the most popular tools for managing email marketing campaigns. Here are some top apps to help to promote your Shopify store using Mailchimp email marketing.
If you’re not convinced about the the value of email marketing have a read of Checkout Why Email Marketing is the Key to Ecommerce Success. Then come back and get started.
Chimpified – the official MailChimp app for Shopify
This is a must have if you’re using MailChimp with your store. Chimpified automatically adds customers to your MailChimp list after placing an order. Chimpified supports segmenting and the MailChimp Ecommerce360 features, so you can then send email campaigns to specific customers based on certain criteria. For example, target customers who placed an order over a certain value, or ordered a specific product.
Zenbox – MailChimp data in Google Mail
Once you have customers added to your list you want to make the most of that data. With the Zenbox Google Chrome extension your MailChimp subscriber data appears alongside email messages when using Google Mail. You can also update the subscriber record in place, keeping your MailChimp list up to date and relevant to your customers.
Autopilot – MailChimp email marketing while you sleep
Now you have your MailChimp list growing you want to make the most of it. Autopilot does the hard work for you. Autopilot automatically sends a monthly or weekly newsletter to your MailChimp list based on new and featured products in your catalog.
Updated November 12, 2013: Back In Stock now supports MailChimp, too!