Kigurumi.ca has been selling fun, colorful onesies online since 2011. I recently spoke to owner Maria to find out how she launched her online store, and how she continues to use Back In Stock to increase store sales.

When we first started the store an issue we had was inventory management – especially when we came to that first Halloween. We were seeing half of our styles be out of stock for a long time and we had to learn how to manage that.

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