At BackInStock, our mission is simple: help Shopify store owners capture lost sales when their products are out of stock. Gone are the days of hiding out of stock products on Shopify. So, we wanted to give shops a way to ping their customers faster, more directly, straight to their pocket.(more…)
Every store knows cost savings on existing business processes will leave you with more at profit at the end of the month. Well, because we are asked frequently, we decided to cover some additional Shopify tools that can help you be more efficient, and ultimately more profitable. Note, these are just the preferred tools of the BackInStock team, based on our use of these tools. There are certainly more tools that can be beneficial to your Shopify store. Also, you don’t have to get these “Shopify tools” from the App store, they are tools that will benefit your business regardless.
On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect.
Here at Back in Stock, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority.
Today our latest marketing integration is available: automated retargeting with Shoelace.
We’ve worked with Shoelace to build a custom integration that combines the automatic delivery of Back in Stock email notifications with automatically optimized retargeting campaigns from Shoelace.
Here we are again with another round of updates to Back in Stock. We’re continuing to make improvements based on feedback and suggestions. I hope there’s something in here that makes your day a just that little bit better.
For some time now we have included UTM parameters in the default Back in Stock email template. This allows tools such as Google Analytics to identify orders your customers have placed after clicking through from a Back in Stock notification (haven’t seen this report? I’ve included more info below).
But a lot of the time store owners just wanted a simple, top-level report right in their Back in Stock dashboard. They simply want to know how many sales they’ve generated from Back in Stock.
Today we’re rolling out built-in conversion tracking for all Shopify stores using Back in Stock.