If you’re just getting started with your Shopify store, this post will provide some helpful hacks to help you get a leg up on the competition. From using free tools and plugins to optimizing your site for search engines, these Shopify hacks are all quick tips that anyone can use to make their store grow faster.
Jooble is a job search engine designed to help candidates find their dream job, whether that’s a Shopify developer, an insurance agent, or anything in between. Like other search engines, Jooble aggregates results from thousands of job sites and provides results that are most relevant to your search terms. Jooble operates in over 70 countries worldwide.
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There’s no question that the novel coronavirus pandemic is impacting retailers with governments around the world shutting down any business deemed “non-essential.” What might be coming as more of a surprise is the impact COVID-19 is having on online Shopify retailers as it ushers in rapid and sweeping shifts in consumer buying patterns.
Let’s face it. If you want to sustainably grow your Shopify store, you can’t afford to ignore SEO. You might think that SEO takes time before it starts driving results, or that you need to be an expert to implement it. It’s true that it does take time, and there’s a learning curve for sure. But you don’t need to be an expert to handle the SEO basics for your Shopify store’s product pages.
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At BackInStock, our mission is simple: help Shopify store owners capture lost sales when their products are out of stock. Gone are the days of hiding out-of-stock products on Shopify. Instead, we wanted to give shops a way to ping their customers faster, more directly, straight to their pockets. So, we developed SMS notifications for Back in Stock to supercharge your SMS marketing campaigns and customer winback strategy.
When your inventory falls below a certain level, Back in Stock notifies your customers through SMS when your product is available again. We’ll show you how to set up BackInStock notifications for your shop in this post. So, stay in stock – and keep your customers happy!
Automatically send SMS notifications when your products are back in stock.
Free 14-Day Trial
If one of your customers wants to know when your product is back in stock, they can choose to be notified via email or by SMS.
You might routinely miss an email if you’re anything like us, but a text message is almost impossible to ignore. So, SMS notifications allow you to notify your customer more directly.
SMS (Short Message Service) marketing is a type of mobile marketing that allows businesses to send text messages to prospective and existing customers. This can be used to promote sales, new products, or special offers. SMS marketing is a great way to market to your target audience and keep them apprised of the latest happenings in your business.
SMS marketing is similar to email marketing in that SMS marketing strategy is outbound and is also fully in the hands of the business. That means you actually own the SMS subscriber list, unlike Facebook followers on your brand’s Facebook page. However, even though you “own” the subscriber list, you must ask for consent from customers before sending them marketing messages.
SMS messages have shortcodes equivalent to a URL or company email address. Usually, the shortcodes are five digits, like 123-45, as an example. The shortcode is the address or phone number where the marketing texts are sent. Customers can opt-in to receive your SMS messages by texting a keyword (it could be anything: CATS, VIOLINS) to the shortcode you provide.
It’s easy to turn on Shopify SMS messages. All you need to do is log into your SMS Notifications page (Account > SMS Notifications) and follow the instructions to enable the feature. As long as you have SMS marketing consent, you are free to send messages and build up your SMS list.
There are many benefits of SMS marketing. Some of the most notable benefits include:
With SMS marketing, you can reach a wider audience than you would with other marketing channels. PewResearch estimates that around 97% of Americans own a cellphone of some kind. That’s approximately 300 million potential subscribers for your SMS opt-in list! America is a land of opportunity, after all.
SMS marketing is cost-effective when compared to other marketing channels. This is because you only have to pay for the texts that you send out. There are no monthly fees or set-up costs.
SMS marketing saves you time as it allows you to automate responses to key words or phrases that customers text in. This way, you can save time while still providing superb customer service.
SMS marketing is easy to track as you can use Shopify’s built-in analytics to track your campaigns and see which ones are performing the best. This way, you can easily see what’s working and not and make adjustments as needed.
With SMS marketing, unsubscribe rates are low (usually less than 5%). This means that your subscribers are highly engaged and interested in hearing from you.
If you don’t want your customers to delete the message before seeing it, SMS messages are the way to go. Marketing texts messages have an open rate of 98%. To compare, Mailchimp found that marketing emails have an open rate of 17.38%. A difference of more than 80%!
SMS marketing text messages also have a high response rate to complement the high open rates. In fact, texts have a 209% higher response rate than phone calls, emails, or Facebook posts.
With SMS marketing, you can quickly and easily reach your target audience with personalized messages. This type of marketing allows you to stay in contact with your customers and keep them updated on your latest products and promotions. Additionally, SMS marketing can help you boost sales and increase customer loyalty.
BackinStock.org is the SMS marketing app. It’s a Shopify application that allows eCommerce businesses to send SMS stock notifications to their customers when items are back in stock. It’s a great way to increase sales and keep customers happy!
When you sign up for BackinStock.org, you’ll be given a unique phone number to use for your business. Customers can text this number to subscribe to your notifications. Then, when an item is back in stock, you can simply send a text message to all of your subscribers.
There are many benefits of using BackinStock.org for your eCommerce business, including:
1. Increased Sales: BackinStock.org allows you to reach out to your customers when they’re most likely to make a purchase – when an item they want is back in stock! This can lead to a significant increase in sales for your business.
2. Improved Customer Satisfaction: Customers will be happy to finally get their hands on the items they’ve been waiting for! This will lead to improved customer satisfaction and loyalty.
3. Reduced Costs: BackinStock.org is a cost-effective way to reach out to your customers, as you only have to pay for the text messages you send (which are very affordable). There is no need to hire additional staff or invest in other marketing channels.
4. Easy to Use: The BackinStock.org platform is straightforward to use, so you’ll be up and running in no time!
5. No Contracts: There are no contracts or monthly fees associated with BackinStock.org. You can cancel at any time.
6. Cart recovery: BackinStock.org can also be used for cart recovery. If a customer abandons their shopping cart, you can send them a text message to remind them to finish their purchase. This can lead to more sales and happier customers!
Automatically send SMS notifications when your products are back in stock.
Free 14-Day Trial
Text messages are an affordable avenue as far as marketing campaigns go, and there are no monthly fees associated with BackinStock.org. You only pay for the text messages you send out to your customers.
Ensure your customers know when your products are back in stock with our BackInStock Shopify SMS Notification integration.
To enable SMS notifications
1. Go to your Back in Stock dashboard.
2. Click Account.
3. Click SMS notifications.
4. Enable ‘Show phone number field in popup form’ and ‘Deliver SMS notifications.’
5. Click ‘Save settings.’
Once you enable SMS notifications, a popup form displays on your product pages. It will begin to collect phone numbers from customers who opt-in and send SMS messages to them automatically once the item is back in stock. You can also ask for your customers’ consent at checkout.
Back in Stock also allows you to view real-time information about sent SMS notifications from the Notification Report in your dashboard.
This report shows all notifications created by a phone number when the SMS message was received.
1. The Announcement: Have a new product or promotional offer that you want to let your customers know about? Send these product announcements via text message! Be sure to keep it short and sweet, and include a link to learn more or make a purchase.
2. The Contest: Text-to-win contests are a great way to increase engagement and grow your list of subscribers. To enter, customers have to text a keyword to a shortcode. Then, you can randomly select a winner (or winners) from all of the entrants.
3. The Poll: Engage your audience and get valuable feedback by sending a poll via text message. Ask customers to text in their vote for their favorite product, flavor, design, etc. You can even offer a prize for participating!
4. The Tip: Share a helpful tip or piece of information with your subscribers that they can use in their everyday lives. This could be anything from a cooking tip to a money-saving hack. Be sure to keep your tips concise and relevant to your audience.
5. The Q&A: Have a frequently asked question that you get from customers? Use SMS to share the answer with your subscribers! This is also a great way to start a conversation and get feedback from your customers.
6. The Back in Stock: What would a Back in Stock SMS article be without mentioning the back in stock SMS marketing message? The Back in Stock SMS notification alerts your customers when an item on their wishlist is back in stock! Combine this feature with coupon codes or additional strategies to entice your customers to purchase and increase conversion rates.
With Back in Stock, you automatically capture consumer information and send them SMS notifications when your products are in stock again.
Free 14-Day Trial
Easy! Log into your SMS Notifications page (Account > SMS Notifications) and follow the instructions to enable the feature.
SMS notifications will cost $0.015 per message in addition to your monthly plan and count toward your allotted monthly notification limit. Usage charges will appear on the same Shopify invoice as your monthly payment.
Yes, absolutely!
Sure, try it out and see how it goes! You can always turn it off if it’s not working for you. If the SMS feature is enabled and then disabled, however, any pending notifications that haven’t yet been sent will not send when your product is back in stock.
Your account’s Notification Report will show all notifications created with a phone number and exactly when they were sent.
No. Existing notifications were created with the customer’s email address and a phone number is required to send it by SMS.
If you’re not currently using Shopify SMS message notifications, we suggest giving them a try. They can be a great way to communicate with your customers and let them know when your products are back in stock. Plus, they’re hard to ignore, so you can ensure that your customers will see the notification before sending the message to the bin!
I'm Haiden, the author. I am a business and technology writer with a passion for helping businesses run better.