Emma Caplan, Author at Back in Stock alerts for Shopify

8 Ideas for Shopify Discount Codes to Attract New Customers and Get Repeat Purchases

As a Shopify merchant, if you’re not offering your customers discounts from time to time, you’re quite likely missing out on major benefits to your business. If you’re hoping to bring in new customers and encourage repeat purchases from existing ones, a discount codes strategy is one you should absolutely consider.

Keep reading to find out:

(more…)

The 19 Best Shopify Apps to Increase Sales

Shopify Sales 101

One of the most significant benefits of being a Shopify store owner is that there are thousands of apps you can add to the service to enhance it. Whether you want to notify customers interested in a product that it’s back in stock, export orders automatically, increase your average order value with cross-sells, add customer reviews, or get a deeper insight into your sales with analytics, there’s an app for that. But not all Shopify apps are created equal. If you’re just opening your Shopify store or looking to take the next step in growing your ecommerce business, this list of the best Shopify apps that will help you boost traffic and sales is for you. Bonus: They’re either a free Shopify app or offer free plans or trials, so you don’t have to spend a dime trying them out.
(more…)

How to Run a Shopify Sale to Attract Buyers and Earn More

Digital Marketing, Shopify Sales 101

Are you thinking of running a sale on your Shopify store? Whether you’re looking to clear out inventory before a big launch or just want to drive some extra traffic your way, sales are a great way to boost your business. But how do you go about setting one up? In this post, we’ll walk you through the process step-by-step. So read on and learn how to run a Shopify sale, along with:

(more…)

How Multi-Notification Campaigns Can Bring You Shopify Store Success

Digital Marketing, Uncategorized

As a Shopify store owner, you’re always looking for new and innovative ways to increase sales and engage with your customers. Well, here’s an idea you may not have thought of before: multi-notification campaigns. With this approach, you can send multiple notifications to your customers over a period of time, each one designed to drive them further down the purchase funnel. Keep reading to learn more about how multi notification campaigns work and some tips for creating your own.

(more…)

How to Prevent Stock Outs: The Importance of an Out-of-Stock-Strategy on Shopify

Inventory Management, Uncategorized

As a Shopify store owner, the last thing you need your customers to face is their favorite item being out of stock. You want to maximize every sales opportunity you can to increase your revenue as much as possible, and having optimal inventory levels is one way to get there. The sad truth, though, is that online shoppers faced over 2 billion out-of-stock alerts last year, so this clearly isn’t happening across the board. Those customers end up taking their business elsewhere, but you can prevent this. It just means you need to know exactly how to prevent stock outs in your store.

Keep reading to learn:

What a stock out is
What causes a stock out
Why stock outs are detrimental to your store’s success
What you can do to prevent stock outs

(more…)