Our Plan for GDPR Compliance

Our Plan for GDPR Compliance

On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect.

Here at Back in Stock, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority.

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Shoelace Retargeting Campaigns

Shoelace Retargeting Campaigns

Today our latest marketing integration is available: automated retargeting with Shoelace.

We’ve worked with Shoelace to build a custom integration that combines the automatic delivery of Back in Stock email notifications with automatically optimized retargeting campaigns from Shoelace.

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Archiving, Webhooks, and more

Archiving, Webhooks, and more

Here we are again with another round of updates to Back in Stock. We’re continuing to make improvements based on feedback and suggestions. I hope there’s something in here that makes your day a just that little bit better.

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Conversion Tracking

For some time now we have included UTM parameters in the default Back in Stock email template. This allows tools such as Google Analytics to identify orders your customers have placed after clicking through from a Back in Stock notification (haven’t seen this report? I’ve included more info below).

But a lot of the time store owners just wanted a simple, top-level report right in their Back in Stock dashboard. They simply want to know how many sales they’ve generated from Back in Stock.

Today we’re rolling out built-in conversion tracking for all Shopify stores using Back in Stock.
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5 Great Holiday Marketing Ideas

Today I’m delighted to present a guest post from Richard Protheroe at Veeqo, one of the top rated inventory tools for Shopify.

We are well into the holiday season, but it’s not too late to make that last big push with your marketing efforts. Therefore we’ve pulled together 5 of the best holiday marketing ideas that you can copy today! Of course some of the examples below will have a much larger budget, but the ideas can still be used.

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Bring back those lost customers with back-in-stock notifications.
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