There’s no question that the novel coronavirus pandemic is impacting retailers with governments around the world shutting down any business deemed “non-essential.” What might be coming as more of a surprise is the impact COVID-19 is having on online Shopify retailers as it ushers in rapid and sweeping shifts in consumer buying patterns.
(more…)
Let’s face it. If you want to sustainably grow your Shopify store, you can’t afford to ignore SEO. You might think that SEO takes time before it starts driving results, or that you need to be an expert to implement it. It’s true that it does take time, and there’s a learning curve for sure. But you don’t need to be an expert to handle the SEO basics for your Shopify store’s product pages.
(more…)
If you’re hiding your out of stock products on your Shopify store, you’re missing out in 3 ways — the potential sale, the data that a customer wanted that specific product, and the customer’s happiness with your brand. Here’s what you should do instead to increase revenue, get insight into what your customers actually want, and make them happy.
(more…)
At BackInStock, our mission is simple: help Shopify store owners capture lost sales when their products are out of stock. So, we wanted to give shops a way to ping their customers faster, more directly, straight to their pocket.
(more…)
One of the biggest benefits of managing an e-commerce business with Shopify is that there are thousands of apps you can add to the service to enhance it. Whether you want to notify customers who were interested in a product that it’s back in stock, export orders automatically, add customer reviews, or get deeper insight into your sales with analytics, there’s an app for that. But not all Shopify apps are created equal. If you’re just opening your Shopify store, or looking to take the next step in growing your e-commerce business, this list of the 35 Best Shopify Apps to Increase Sales is for you. Bonus: They all have either free plans, or free trials, so you don’t have to spend a dime to try them out.
(more…)
If you manage a Shopify store, it’s obvious why organic search traffic is so valuable — it gives you the opportunity to boost your sales numbers without paying for external marketing or ad campaigns. So Search Engine Optimization (SEO) is a digital marketing skill you’ll want to nail when it comes to your online store. The great news is that you don’t need to be an SEO expert to improve your search ranking. In this post we’ll go through 8 key steps on your Shopify SEO Checklist to kickstart your journey to the top of the search results.
(more…)
While seeing your most recent Shopify store orders right in your store’s dashboard is great, there are times when exporting all of your orders is extremely helpful. For example, you may need to send daily order reports to a fulfillment team or suppliers. You might also want a consolidated report for accounting purposes, or to do some analysis on your sales patterns. Instead of manually exporting, try one of these methods to export your Shopify orders automatically.
(more…)
Officially pushing the button to launch your Shopify store is an exciting moment — your products are just a few clicks away from being live to the world. But there are several steps you need to take between deciding to sell on Shopify and actually launching your store. To make sure you’re hitting your first sales goals and keeping your customers happy from the get go, use our handy Shopify Store Launch Checklist to make sure opening up your shop is smooth and stress free. We’ve got you covered from prep work and technical set up through optimizing sales.
(more…)
Every month the Shopify Theme Store attracts thousands of merchants, all searching for the perfect look for their online shop. Choosing the best Shopify theme is important. Not only does it enhance the look of your store, but it also impacts your store’s functionality, brand identity, user-friendliness, store performance and yes, ultimately your conversions.
(more…)
Every store knows cost savings on existing business processes will leave you with more at profit at the end of the month. Well, because we are asked frequently, we decided to cover some additional Shopify tools that can help you be more efficient, and ultimately more profitable. Note, these are just the preferred tools of the BackInStock team, based on our use of these tools. There are certainly more tools that can be beneficial to your Shopify store. Also, you don’t have to get these “Shopify tools” from the App store, they are tools that will benefit your business regardless.
(more…)
I'm Tom, the author. I oversee the product team while improving efficiency through optimization and process improvement.