Every store knows cost savings on existing business processes will leave you with more at profit at the end of the month. Well, because we are asked frequently, we decided to cover some additional Shopify tools that can help you be more efficient, and ultimately more profitable. Note, these are just the preferred tools of the BackInStock team, based on our use of these tools. There are certainly more tools that can be beneficial to your Shopify store. Also, you don’t have to get these “Shopify tools” from the App store, they are tools that will benefit your business regardless. (more…)
According to a report from SimilarWeb, approximately 39% of all global e-commerce traffic came from search, with 35% organic and 4% paid search. While SEO is one on the most effective digital marketing strategies, it can also be intimidating for many new Shopify store owners.
In this post we will go through 8 key steps on the Shopify SEO checklist to help improve your ranking. (more…)
October is here, and that means the holiday planning should be well underway. Don’t assume people wait until November, or Thanksgiving weekend to start hunting for deals and buying presents. In this post we want to focus on the top 5 things you can do to prepare yourself for the holiday season as an online retailer. (more…)
How can better Inventory Management impact your Shopify store?
Within this blog post we are going to discuss why as a Retailer it’s important to have two things running succinctly for a successful eCommerce business, alongside the obvious – Marketing:
On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect.
Here at Back in Stock, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority.
Today our latest marketing integration is available: automated retargeting with Shoelace.
We’ve worked with Shoelace to build a custom integration that combines the automatic delivery of Back in Stock email notifications with automatically optimized retargeting campaigns from Shoelace.
Here we are again with another round of updates to Back in Stock. We’re continuing to make improvements based on feedback and suggestions. I hope there’s something in here that makes your day a just that little bit better.
For some time now we have included UTM parameters in the default Back in Stock email template. This allows tools such as Google Analytics to identify orders your customers have placed after clicking through from a Back in Stock notification (haven’t seen this report? I’ve included more info below).
But a lot of the time store owners just wanted a simple, top-level report right in their Back in Stock dashboard. They simply want to know how many sales they’ve generated from Back in Stock.
Today we’re rolling out built-in conversion tracking for all Shopify stores using Back in Stock. (more…)
Today I’m delighted to present a guest post from Richard Protheroe at Veeqo, one of the top rated inventory tools for Shopify.
We are well into the holiday season, but it’s not too late to make that last big push with your marketing efforts. Therefore we’ve pulled together 5 of the best holiday marketing ideas that you can copy today! Of course some of the examples below will have a much larger budget, but the ideas can still be used.
Today I’m happy to announce a major update to the product page widget. This little bit of JavaScript is the interface that sites on your store product page, ready for customers who want to request a Back in Stock notification. Today’s updates improve this experience for your customers. Making it easier to create a Back in Stock request means more engagement from your customers, leading to a better shopping experience and increased revenue.
For some time now we have included UTM parameters in the default Back in Stock email template. This allows tools such as Google Analytics to identify orders your customers have placed after clicking through from a Back in Stock notification (haven’t seen this report? I’ve included more info below).
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